PUURE GLOW routine: Step by step

Let’s talk skincare – minus the stress.

At PUURE GLOW, we get it: you want glowing skin, but with all those products? What goes first? When do I use what? Don’t worry, babe — we got you. ✨We’ve lined up all the PUURE GLOW essentials in the right order, so no need to guess, scroll, or Google. Just follow the steps, apply, and shine.Whether you’re just starting out or already a glow-getter, this routine will let your skin do the talking — from fresh mornings to juicy nights. Let the affair with your skin begin! 💋

Step 1 · Cleanse

Foaming Makeup Remover

Every glow-up starts with a clean canvas. Our gentle foaming micellar makeup remover is your first step to fresh, happy skin. It lifts away all non-waterproof makeup and impurities without stripping your skin’s natural pH balance.

Micelles (tiny cleansing molecules) work like magnets to ‘pull’ dirt and oil out of your pores — no harsh rubbing needed. The result? Clean, hydrated, and refreshed skin, ready for what’s next.

Free from alcohol, PEGs, SLS, and SLES. Just pure, skin-loving goodness.

✨ Use daily for the best results — your skin will thank you.

Clarifying Gel Cleanser

Got oily or blemish-prone skin? This clarifying gel cleanser deeply cleans without stripping, helping you control excess oil and breakouts while keeping your skin balanced.


Use twice daily, in the morning and evening. Apply to damp skin, gently massage into the face in circular motions, then rinse off with lukewarm water.

Step 2 · Exfoliate

Glow Up AHA Exfoliant

Smooth, glow, repeat! This powerful peeling solution with AHA gently dissolves dead skin cells and reveals a brighter, more even complexion. Perfect for dull or textured skin.

Use 1–2 times a week in the evening on clean, dry skin. Leave on overnight and rinse off in the morning. Always follow with SPF during the day.

Step 3 · Toner

H2O Boost Toner

This refreshing toner preps your skin post-cleanse and adds an instant moisture boost. Infused with rose water and hyaluronic acid, it soothes and smooths while balancing your skin’s pH.

Apply morning and evening after cleansing. Dispense onto a cotton pad or into your hands and gently sweep over the face and neck.

Step 4 · Treat

Pigment Treatment Serum

Wave goodbye to dark spots and uneven skin tone! This serum works deep into your skin to fade hyperpigmentation and brighten your complexion. The result? A smoother, more radiant glow day after day.

Apply to clean skin in the morning and evening before moisturising. For optimal results, use consistently and follow with sunscreen during the day.

Niacinamide Treatment Serum

Balance is beautiful! This gel moisturiser calms redness, reduces breakouts and refines pores thanks to the power of niacinamide. Lightweight, non-greasy and deeply hydrating—it’s perfect for oily, combination and breakout-prone skin.

Apply to clean skin in the morning and evening. Use daily for best results.

Vitamin C Serum

Glow mode: activated! This brightening serum boosts your skin’s radiance, fades dark spots, and fights off free radicals. The result is energized, even-toned skin that looks healthy and fresh.

Apply to clean skin in the morning. Use daily for optimal results.

Retinol Oil Serum

A plant-powered evening treatment that smooths wrinkles, firms the skin and improves elasticity—all without irritation. Perfect for retinol-sensitive skin that still craves that youthful bounce.

Apply to clean skin in the evening, 2–3 times per week. For enhanced results, it can be used daily. Always follow with sunscreen during the day.

Do NOT use the pure retinol night serum in the same routine as the vitamin C serum or products with exfoliating ingredients like BHA/AHA. Do you want to continue using these ingredients? Then it is recommended to use, for example, the vitamin C serum or BHA/AHA in the morning and the retinol serum in the evening.

OR use the ingredients every other day: On one day, use the retinol serum in the evening, and on the other day, use the vitamin C serum or BHA/AHA serum/toner.

Step 5 · Hydrate

HydragGlow Moisturizer

Your skin’s daily dose of comfort and glow. This nourishing day cream is packed with multi-molecular Hyaluronic Acid and botanical extracts to deeply hydrate and lock in moisture. It instantly plumps, softens dry patches, and leaves your skin looking fresh, dewy, and radiant all day long. Perfect for normal to dry skin—and a must-have under your SPF or makeup!

Apply to clean skin every morning and evening.